Lead Gen Lab
Lead Gen Lab × Compass

NorCal Top
Producer Summit

01
hugo
NorCal Top Producer Summit
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Your TV has been watching you since the day you plugged it in.

Ars Technica smart TV spying article
NorCal Top Producer Summit
03

Your car has been
filing reports on you.

FTC vs. General Motors  ·  January 2025

WSJ GM OnStar article
NorCal Top Producer Summit
04

Kroger doesn't make money selling groceries anymore.

35% of their net income now comes from selling your purchase data, not from selling you groceries.
Kroger data investigation
NorCal Top Producer Summit
05

87% of period and pregnancy tracking apps send user data to third parties.

61% allow location tracking.
Flo Health data lawsuit article
NorCal Top Producer Summit
06

Someone raised $4 million just to buy app data and destroy careers.

Grindr priest outing article
NorCal Top Producer Summit
07

Every ad you see exposes your data to thousands of companies at once.

WIRED CBP ad data tracking article
NorCal Top Producer Summit
08

The government is the biggest buyer.

"We do purchase commercially available information."

Kash Patel, FBI Director  ·  March 2026

FedScoop FBI data buying article
NorCal Top Producer Summit
09

You thought you fixed it.

96% of apps still track you after you say no.
App tracking transparency bypass article
NorCal Top Producer Summit
10

Unlock your phone.

Settings
Privacy & Security
Location Services
NorCal Top Producer Summit
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