Lead Gen Lab × Compass
NorCal Top
Producer Summit
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Your TV has been watching you since the day you plugged it in.
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Your car has been
filing reports on you.
FTC vs. General Motors · January 2025
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Kroger doesn't make money selling groceries anymore.
35%
of their net income now comes from selling your purchase data, not from selling you groceries.
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87% of period and pregnancy tracking apps send user data to third parties.
61%
allow location tracking.
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Someone raised $4 million just to buy app data and destroy careers.
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Every ad you see exposes your data to thousands of companies at once.
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The government is the biggest buyer.
"We do purchase commercially available information."
Kash Patel, FBI Director · March 2026
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You thought you fixed it.
96%
of apps still track you after you say no.
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Settings.
Location Services.
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The people you're trying to sell to built this world.
Their guard is up. Not because they're paranoid. Because they're informed.
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Trust.
Credentials. Track record.
Information.
Do the homework for them.
Time.
The only thing they can't buy more of.
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They hire with their brain. The heart comes later.
Get one transaction right. Get every transaction for life.
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The listing presentation was built for a different buyer.
The bio. The awards. The market share slide. All noise to this buyer.
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Blow up your listing presentation with a dynamite stick.
Start from zero. Not a lighter version of what you have.
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One sheet.
Or a two-minute video.
Their whole world is Loom and Zoom.
They watch instead of read.
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The last true luxury is time.
They can't figure out how to take a vacation. Be the person who makes it simple.
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You don't want the donor. You want the sophomore.
The 7-year farm. Slow. Painful. Most valuable book you'll ever build.
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Three tools you should always be talking about.
Private Exclusives
What's not on the market yet. Information they can't get anywhere else.
Make-Me-Move Inventory
Properties that would sell at the right price. Doesn't exist on Zillow.
Compass One
Real-time transaction status at 3am. An agent who lives in their world.
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Here's what over $1M in listing campaign spend taught us.
The ads that work don't look like listings. They look like the life waiting on the other side.
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Don't sell the house. Sell what life looks like inside it.
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We looked at 2,700 ads in 2025. These were the best.
listing-cheat-sheet.leadgenlab.co
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Silicon Valley Elite
This market has a different buyer. So we built a different product.
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Three ways we find your buyer.
Layer 01
Service Records
Ferrari, Porsche, Range Rover. VIN data links ownership to devices. Verified signals of active wealth.
Layer 02
Luxury Retail Visits
Patek Philippe, Cartier, Neiman Marcus. People who shop here have already proven they can spend.
Layer 03
Pinpoint Geofencing
A digital fence around any location. When their phone crosses it, your listing follows them across every device.
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We find them where they make it. And where they spend it.
Luxury Retail
Stanford Shopping Center · Santana Row
Luxury Auto
Ferrari of Silicon Valley
Michelin Three-Star
Atelier Crenn · Benu · Quince · Saison
Private Aviation
SQL · KHAF · KPAO
Exclusive Clubs
Menlo Circus · Sharon Heights · Pacific Union
VC & Tech HQs
OpenAI · a16z · Sequoia · Google · Apple · Meta
Also: NVIDIA · LinkedIn · Salesforce · Netflix · Adobe · Intel · Uber · Airbnb · eBay · Intuit · Accel · Kleiner Perkins · Greylock · Lightspeed · The Bohemian Club · Half Moon Bay Golf Links · Hamlin School · Marin Catholic · Sacred Heart · Menlo School · Castilleja · Crystal Springs · The Branson School
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Silicon Valley Elite
Your sellers can see exactly what they're getting.
A full seller-facing page explains the targeting, the placements, and the audience. Before they sign anything.
sve.compass-agent.com
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What this looks like in real life. Silicon Valley Elite campaigns.
99%+
Top 10% household income. Every campaign.
130k
Average impressions per 30-day campaign.
5×
National average engagement rate.
Runs on
sfgate.com
nytimes.com
theatlantic.com
cnn.com
theguardian.com
Washington Post
200+ more
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Dana Wikstrom
Strategic Luxury Marketing Lead · Compass NorCal
Talk to Dana. She's the best.
Silicon Valley Elite
$1,500
130,000 views · 30 days
All targeted. All premium placements. All buyers who match the profile.
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Seven years, exclusively with Compass agents.
Built for Compass. Nothing else.
SLIDES 👇
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@workwithhugo
Watch hugo think out loud.
Scan to follow
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🖤
🤍
